There are a lot of different approaches you can take to promote your website. You can get a page to rank high on Google for a certain keyword phrase so that it naturally attracts visitors. You can promote your website using social media. You can buy advertising for it from a number of different places. You can use content marketing to earn free publicity in exchange for your time investment. You could add a blog to your website? Maybe the best path for you involves some other tactic? You really have a lot of options.

My advice is to first make sure you educate yourself about what options are available and which promotional methods fit your situation the best. Do that right now before you run off trying to implement the latest tactic that you saw mentioned somewhere. Once you understand how each one of these tactics works, then you will know which method holds the most potential for you.

Keep something very important in mind as you decide what to do. Your goal should not be to just generate as much traffic as possible. Your goal should be to get people to come to your website who are more likely to buy. That is the kind of traffic you want.

Look at which page a person is landing on when they arrive at your website. Think about the intent behind that person and his/her frame of mind when they come to your site.

Let’s suppose you are a professional piano teacher. If people find your site because they are searching for “free piano lessons” then they are not likely to hire you because they are looking for free lessons. Instead, if you get traffic to your site from people searching for “best piano teacher”, then you are going to bring in buying traffic. Do you understand the difference?

You are better off focusing on bringing in buying traffic even if it is in lower volume. Would you rather have one hundred buyers or one thousand lookers? You should focus on bringing in willing prospects who will actually buy what you are trying to sell.

Depending on which promotional tactic you use and how you implement it, your website visitors will be at different stages of the buying process. If you want to convert as many of those people into customers as possible, then ideally you want to be sending the right kind of traffic to the right page on your site that was designed for a person in that stage of the buying process.